Taewoo Son
Seoul
Summary
Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.
Overview
9
9
years of professional experience
Work History
Senior PR Manager
SOON Ent.
09.2022 - Current
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Produced and distributed internal and external communications.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Marketing Manager
UNILUX
10.2020 - 07.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Data Analyst
OTTO Monitor
09.2016 - 10.2020
- Produced monthly reports using advanced Excel spreadsheet functions.
- Identified, analyzed and interpreted trends or patterns in complex data sets.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Utilized data visualization tools to effectively communicate business insights.
PR Manager
ITSCOM WIDE
07.2014 - 04.2016
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Developed innovative marketing and PR strategies.
Education
Bachelor of Mass Communication - Mass Communication
Suwon University
Suwon, Gyounggi08.2014
Skills
- Crisis Communications
- Public Relations Campaigns
- Client Meetings
- Administering Social Media Accounts
- Media Relations
- PR Strategy
- Leadership Communications
- Influencer Relationship-Building
- Data Analytics
- Promotional Campaigns
- Press Release Writing
- Key Relationships
Timeline
Senior PR Manager
SOON Ent.
09.2022 - Current
Marketing Manager
UNILUX
10.2020 - 07.2022
Data Analyst
OTTO Monitor
09.2016 - 10.2020
PR Manager
ITSCOM WIDE
07.2014 - 04.2016
Bachelor of Mass Communication - Mass Communication
Suwon University
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