Summary
Overview
Work History
Education
Skills
Software
Additional Information
Timeline
Generic
Wonkyung Song

Wonkyung Song

Concert Producer
Seoul

Summary

As someone who listens to over 5,000 minutes of music each month, I’ve always sought to turn my passion into meaningful work. Through experiences in both concert production and digital media, I’ve developed a strong ability to understand audiences and communicate ideas through content.

While working as an assistant director for artists like DAY6 and Mark Tuan, I collaborated with global teams to design immersive concert experiences and manage cross-border operations. I translated creative direction into real-world execution — a skill I believe is key to running effective marketing campaigns.

At Korea University’s official newspaper, I led visual branding efforts and developed the outlet’s signature character and social content. This experience taught me how to connect with local audiences through storytelling, design, and platform-native content.

I’m excited about the opportunity to bring these strengths to Spotify — blending creative execution with user insights to drive subscriber growth in Korea.

Overview

5
5
years of professional experience
2
2
Languages

Work History

Bonboo Entertainment

Concert Assistant Director
10.2024 - Current

- Participated into more than 60 concerts


- Project: DAY6 [Forever Young] Finale in Seoul Concert
Location: Seoul

  • Assisted in developing concert concepts and stage design in collaboration with the client from kickoff to final confirmation.
  • Managed detailed setlist planning and translated creative direction into executable production elements.
  • Served as the main contact point between the production company and the client, ensuring timely approvals and alignment.
  • Participated in on-site production meetings and supervised rehearsal coordination to ensure seamless live execution.


- Project: Mark Tuan [The Other Side] Asia Tour
Locations: Bangkok, Kuala Lumpur, Manila, Taiwan, Macau

  • Oversaw all local concert production processes across five countries, including venue inspection, schedule management, and cross-border coordination.
  • Acted as a bilingual bridge between the artist’s team and each country's local crew, ensuring consistent stage quality and communication.
  • Adapted core visual and technical elements for each venue, resolving country-specific logistical challenges in real-time.
  • Facilitated real-time backstage communication during live shows, aligning stage managers, lighting, and audio teams across different time zones and languages.


- Project: Coldplay “Music of the Spheres” World Tour – Korea
Location: Seoul

  • Supported the Korean leg of a global stadium tour by liaising between the international tour team and local staff.
  • Coordinated local production schedules, crew onboarding, and translation of technical documentation.
  • Assisted with artist logistics, backstage flow, and media coordination during show days.
  • Ensured cultural and operational alignment between Coldplay’s global crew and Korean production teams.


New Axis

Concert Assistant Director
02.2023 - 06.2024
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked effectively in fast-paced environments.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Organized and detail-oriented with a strong work ethic.

Wikitree (Intern)

W.Lab Social Media Division
10.2022 - 12.2022
  • Assisted in creating engaging content for social media platforms, utilizing design tools to enhance visual appeal and drive audience interaction.
  • Conducted research on trending topics and audience preferences to inform content strategy and improve engagement rates.
  • Collaborated with team members to schedule and publish posts, ensuring consistent messaging across all channels.
  • Monitored social media metrics using analytics tools to evaluate performance and identify areas for improvement.

KU News (Korea University Official Newspaper)

Digital Contents & Media Manager
11.2020 - 06.2022

Project: Social Media Content Production

  • Produced a total of 384 card news posts over one year, delivering timely, visually compelling content tailored to university students.
  • Increased Instagram followers by 4.7x over six months through consistent, high-quality content publishing.
  • Successfully reached 1,000 daily account visits by optimizing post timing and audience-relevant storytelling.
  • Contributed to improving audience retention and engagement by aligning visual content with trending student topics and school events.

Project: YouTube & Interactive Digital Content

  • Planned and produced interactive articles and multimedia content, including video interviews and creative YouTube shorts.
  • Helped increase YouTube subscribers by approximately 1,000 in six months through original, student-centric formats.
  • Expanded the digital presence of the publication by experimenting with new content forms beyond traditional journalism.

Project: Branding & Character Development

  • Created the newspaper’s official brand character, establishing a recognizable visual identity for use across Instagram, YouTube, and print.
  • Strategically used the character in various videos and posts, resulting in a 2.3% increase in YouTube viewership compared to the pre-character period.
  • Enhanced the overall image and visibility of the newspaper among students by applying a fresh, relatable approach to university media branding.

Education

Bachelor of Arts - Media & Communication

Korea University
Seoul
08-2025

Skills

Teamwork and collaboration

Time management

Flexible and adaptable

Research

Goal-oriented mindset

Software

Photoshop

Illustrator

Premiere Pro

Audition

Additional Information

Graduated Jakarta Indonesia Korean School (Lived in Indonesia for 19 years)

Timeline

Bonboo Entertainment

Concert Assistant Director
10.2024 - Current

New Axis

Concert Assistant Director
02.2023 - 06.2024

Wikitree (Intern)

W.Lab Social Media Division
10.2022 - 12.2022

KU News (Korea University Official Newspaper)

Digital Contents & Media Manager
11.2020 - 06.2022

Bachelor of Arts - Media & Communication

Korea University
Wonkyung SongConcert Producer