Woojin Choi
Uiwang-si,41
Summary
Trend-Savvy professional with experience in generating actionable insights through strategic data research, and localization on foreign brands to Korean marketplaces.
I strive to deliver excellence through a blend of eagerness to learn new IT technologies and social issues, which can be particularly adaptable in automobile and FMCG industry.
I am perceptive to notice even micro changes of consumers and marketplaces, and eventually make brands activate well in local markets.
With demonstrated successful experiences working for brands itself and related stakeholders, I can successfully map out effective brand strategies and campaigns.
Overview
4
4
years of professional experience
Work History
Sales Executive Associate
Dassault Systemes Korea
06.2023 - Current
- Obtained 30+ new customer relationship by enabling 250+ outbound sales activities via phone call and email, successfully securing 2 marketing sales pipelines.
- Enabled target customers to understand Cloud platforms and solutions by making 2 demo and 4 promotional videos, consequently contributing to an MOU between Dassault Systemes Korea & Korean municipality towards Smart City development project.
Brand Marketing Intern
BMW Group Korea
01.2022 - 06.2022
- Managed the whole MINI's paid social media channels, obtaining 15% more followers in 3 months with an increase of 30% in Likes.
- Planned and uploaded local-only contents and promotional videos, achieving visitors' access rate on online sales page in 2 times.
Premium Brand Management Intern
HiteJinro Corporation
02.2021 - 04.2021
- Established brand localizing strategies of foreign craft beer 'Ballast Point', mapping out three campaign phases and 10+ executions for raising brand awareness and sales in local foreign beer market.
- Designed 15+ promotional items, in-store events, and social media contents for 6 different imported beers, achieving 100K views in total.
Onlines Sales Intern
IrumDesignSkin Corporation
10.2020 - 12.2020
- Communicated in English and French to solve customer complaints' and solved 2 major global customers' delivery issues, attributing to 50% increase in global orders.
- Uploaded branded contents on paid medias, increasing of 30+ in the number of visitors.
Education
No Degree - Brand Marketing Management
Université Catholique De Lille
Lille, FranceBBA - Public Relations, Advertising, And Applied Communication
Chung-Ang University
Seoul, South Korea02.2023
Skills
Languages
Korean
Native language
English
Advanced
C1
French
Intermediate
B1
Hobbies
ENTJ - meticulous, resilient & passionate
- Listening to music, Reading books, Bathing, Writing Journal
- Playing tennis, Hiking
- Favorite brand: LUSH, Snoopy, Faber-Castell
Timeline
Sales Executive Associate
Dassault Systemes Korea
06.2023 - Current
Brand Marketing Intern
BMW Group Korea
01.2022 - 06.2022
Premium Brand Management Intern
HiteJinro Corporation
02.2021 - 04.2021
Onlines Sales Intern
IrumDesignSkin Corporation
10.2020 - 12.2020
No Degree - Brand Marketing Management
Université Catholique De Lille
BBA - Public Relations, Advertising, And Applied Communication
Chung-Ang University
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