Overview
Work History
Education
Skills
Certification
Timeline
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Yeahee Song

Business PM

Overview

7
7
years of professional experience
4
4
Certifications
1
1
Language

Work History

Product Manager

SK Planet
01.2022 - Current
  • Led end-to-end product strategy for OK Cashbag's top advertising inventory, delivering +377% revenue growth, +350% ad volume, and +200% user engagement through efficiency improvements, and data-driven optimization
  • Launched innovative ad products, generating 300% incremental revenue over existing ad and attracting 40K daily new users within the first month
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Pioneered AI chatbot services in collaboration with external developers, designing UX flows, security policies, and revenue models based on AdMob/AdSense.
  • Optimized game and external network ads through eCPM analysis, mediation strategy, slot redesign, incresing key slot eCPM by 15%+ and reducing repeat CS cases by 20%+.
  • Reviewed new opportunities to drive business strategy at planning sessions.
  • Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
  • Enhanced user engagement by leading development and implementation of feature-rich mobile app.
  • Recognized as Top 20%(2022) and Top 5%(2023) performer at SK Planet for outstanding product innovation, business growth.

Marketing Intern

Kakao Commerce
06.2022 - 07.2022
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Assisted in creating written and image content for marketing channels.
  • Enhanced social media engagement through regular audience interaction.

Market Intelligence Analyst

TILT (advertising Agency)
12.2018 - 12.2019
  • Assigned to manage marketing campaigns for Samsung Digital Appliance(SDA)
  • Wrote SDA's weekly newsletter and promotion reports
  • Researched and analyzed market and trends through articles, magazines, awards and customer reviews related appliances and IT industry for finding insights

Education

Bachelor of Arts - English Interpretation & Translation, Business Administration

Hankuk University of Foreign Studies
Korea
04.2001 -

Skills

SQL

Python

R

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Certification

ADsP (Big Data Analysis Practical Certification)

Timeline

Marketing Intern

Kakao Commerce
06.2022 - 07.2022

Product Manager

SK Planet
01.2022 - Current

Big Data Analyst Level - Ⅱ, Advanced Data Analytics Semi-Professional

02-2021

ADsP (Big Data Analysis Practical Certification)

12-2020

Computer Specialist in Spreadsheet & Database Level - Ⅰ

11-2020
GAIQ
11-2020

Market Intelligence Analyst

TILT (advertising Agency)
12.2018 - 12.2019

Bachelor of Arts - English Interpretation & Translation, Business Administration

Hankuk University of Foreign Studies
04.2001 -

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Yeahee SongBusiness PM