Adobe Photoshop
Yeeun Kwon
Seoul
Summary
Recent Media & Communication graduate with experience in market research, digital marketing, content development, and campaign planning. Through marketing campaigns, trend analysis projects, and media activities, developed a strong interest in understanding customer behavior and measuring campaign performance. Skilled in identifying user needs, conducting research, developing strategic proposals, and creating content that engages target audiences. Seeking opportunities in Product Planning or Product Marketing where data-driven insights and creative problem-solving can contribute to business growth.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Crew Member
Paik's Coffee (Paikdabang)
07.2024 - Current
- Provided customer service in a fast-paced retail environment.
- Prepared beverages and managed customer orders.
- Maintained product quality and store cleanliness standards.
- Collaborated with team members to support daily store operations.
News Department Head
Kwangwoon University Newspaper
09.2021 - 06.2023
- Led news topic development and editorial planning for the reporting department.
- Researched, wrote, and edited news articles for publication.
- Produced and regularly contributed to “Minji (MZ), What Are You Doing?”, a trend analysis column covering consumer behavior and emerging trends among younger generations.
- Coordinated with contributors to ensure timely content production.
- Strengthened communication, writing, and analytical research skills through media activities.
Supporter
KB Kookmin Bank
12.2022 - 02.2023
- Supported digital operations and administrative processes related to banking services.
- Assisted with digital workflow tasks and program activities.
- Collaborated with team members to ensure efficient task execution.
Supporter
NAVER
09.2022 - 12.2022
- Supported digital marketing activities for food industry small business owners through NAVER advertising solutions.
- Participated in search advertising, shopping advertising, and live commerce campaigns as part of a team project.
- Contributed to campaigns that generated customer purchases and measurable sales outcomes.
- Developed practical knowledge of digital advertising, e-commerce operations, and campaign performance analysis.
Instructor
JA Academy
08.2020 - 01.2022
- Taught mathematics and English to elementary and middle school students.
- Delivered lesson content and supported student learning progress.
- Developed communication and presentation skills through classroom instruction.
Campaign Supporter
National Mental Health Welfare Business Division
05.2021 - 08.2021
- Contributed to planning and execution of “Mental Health Awareness” campaign.
- Developed campaign ideas and promotional content to engage target audience.
- Collaborated with team members to enhance public awareness of mental health issues.
Education
Bachelor of Arts - Media & Communication
Kwangwoon University
Seoul, South Korea02-2024
Skills
- Product Planning & Marketing: Market Research, Competitor Analysis, Trend Analysis, Campaign Planning, Digital Marketing, Content Strategy, Brand Communication, Project Coordination
- Product & Design Tools: Figma (Wireframing & Screen Design), Adobe Illustrator, Adobe Photoshop
- Digital Marketing Knowledge: Search Advertising, Shopping Advertising, Smart Store Operations, Live Commerce
- Additional: Editorial Writing, Public Relations, Customer Service, Stakeholder Communication, Teamwork and collaboration
Software
Adobe Illustrator
Figma
Ms office
Certification
Computer Applications Specialist Level 2 | Korea Chamber of Commerce and Industry | 2025
Timeline
Crew Member
Paik's Coffee (Paikdabang)
07.2024 - Current
Supporter
KB Kookmin Bank
12.2022 - 02.2023
Supporter
NAVER
09.2022 - 12.2022
News Department Head
Kwangwoon University Newspaper
09.2021 - 06.2023
Campaign Supporter
National Mental Health Welfare Business Division
05.2021 - 08.2021
Instructor
JA Academy
08.2020 - 01.2022
Bachelor of Arts - Media & Communication
Kwangwoon University
ADDITIONAL TRAINING
NAVER Business School | Sep 2022 – Dec 2022 - Smart Store Operations - Search Advertising - Shopping Live Commerce - Digital Marketing Fundamentals