SQL
Yeonjoo(Yonny) LEE
Business Development
Seoul
Summary
Thrives in challenging environments, leveraging a strong work ethic and adaptability to drive results. Draws from a wealth of experience in entrepreneurship, honing the ability to make data-driven decisions and navigate complex business challenges. Excels in managing global projects, collaborating with cross-functional teams to deliver innovative solutions and drive business growth. Brings a unique perspective and skill set that enables tackling obstacles head-on and seizing opportunities for success.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
VP
Metric Studio
2 2023 - Current
- Driving business growth and partnerships, including collaborations with TikTok, CleverTap, and Adjust Korea
- Providing strategic guidance to clients on SEO, CRM, and Viral marketing projects, etc.
- Leading and mentoring a team of 20 consultants to deliver high-quality projects
- Spearheading sales efforts, securing 55 new clients, and generating over USD 7.6 million in revenue in 2023
Freelance Project Manager
Metric Studios
12.2022 - 01.2023
- Project: Global data ETL Project for Hyundai Motors
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Developed and maintained comprehensive project documentation for better communication and organization among team members.
- Identified project risks and implemented effective mitigation strategies, ensuring successful project outcomes.
Business Owner/Operator
Houyhnhnms Inc.
01.2022 - 11.2022
- Co-founded the company and built the NFT business from scratch
- Recruited and managed early team members, establishing company culture and processes
- Developed and executed NFT projects for fashion brands, collaborating with international teams
- Launched successful NFT campaigns, including Kolon Lucky Chouette 10th Anniversary NFT Project and Mardi Mercredi NFT
PM
MXN Commerce Korea
08.2021 - 01.2022
- Launched a luxury fashion e-commerce site from the ground up, leading the project with Development and Operation teams
- Achieved high-quality results by closely monitoring project progress against established milestones and KPIs.
- Developed and implemented SEO strategies, integrated internal databases, and optimized the website on Shopify
- Reduced B2B partner order cancellation rate by 7% through problem identification and solution implementation
CRM
DANO Inc.
06.2020 - 07.2021
- Bolstered customer retention efforts, creating targeted engagement strategies based on customers'' behavioral patterns observed in the CRM platform's analytics suite.
- Implemented data-driven customer strategies, increasing repurchase rate from 50% to 70% and weekly revenue by 138%
- Integrated mar-tech tools like Braze and Kakao Sync, improving operational efficiency and user acquisition
Marketing Team Lead
MOIN Inc.
03.2016 - 6 2020
- Played a key role in the early stages of the startup, contributing to product development and launch
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed and executed marketing strategies, increasing overseas remittance by 2182% and achieving 509% ROAS
- Built and managed influencer marketing programs, growing organic user ratio by 50%
- Managed a team of four members
- Won an IR competition in Global Top 5 in Vietnam Startup Wheel 2019.
Intern
MOIN Inc.
6 2016 - 12.2016
- Manage online and offline marketing channels; manage social channels including Naver blog, Facebook, and Twitter, and attend offline fairs for studying abroad.
- Supported the launch of the product
- Led to set up Customer Service for the product
- Supported to prepare the IR Pitch Deck
- Wrote and distributed press releases.
Intern Journalist
Herald Economy
08.2015 - 02.2016
- Wrote 53 articles
- Managed Facebook Pages.
Education
Bachelor of Arts - Media
Korea University
Seoul, Korea 05.2010 - 05.2016
Skills
Portfolios
- The NFT Project for Lucky Chouette 10th Anniversary, houyhnhnms Inc., https://www.kolonmall.com/LUCKYCHOUETTE/Special/226602
- Recruitment Page, houyhnhnms Inc., https://hhnms.oopy.io/
Featured
- The Branding Strategy to Metaverse: Houyhnhnms, https://www.wanted.co.kr/events/22_07_s29_b01?utm_source=wanted&utm_medium=share
- DANO, "How to manage in-depth marketing campaign through Martech solutions without developers", https://blog.ab180.co/posts/dano-interview
- Vietnam Startup Wheel 2019 Global Top 5, https://platum.kr/archives/127358
Accomplishments
- Successfully launched a wine bar in Gangnam, achieving annual sales of USD 86,000 within three years of establishment, and subsequently executing a profitable exit strategy the following year.
Software
Interests
Property inspection
Global Marketing
Local Content
Timeline
Freelance Project Manager
Metric Studios
12.2022 - 01.2023
Business Owner/Operator
Houyhnhnms Inc.
01.2022 - 11.2022
PM
MXN Commerce Korea
08.2021 - 01.2022
CRM
DANO Inc.
06.2020 - 07.2021
Marketing Team Lead
MOIN Inc.
03.2016 - 6 2020
Intern Journalist
Herald Economy
08.2015 - 02.2016
Bachelor of Arts - Media
Korea University
05.2010 - 05.2016
VP
Metric Studio
2 2023 - Current
Intern
MOIN Inc.
6 2016 - 12.2016
Similar Profiles
FRANKLIN HERNANDEZFRANKLIN HERNANDEZ
Sr. Project Accountant at Metric EngineeringSr. Project Accountant at Metric Engineering
Caroline GravesCaroline Graves
Senior Business Development Lead at Metric SearchSenior Business Development Lead at Metric Search
Louis ObengLouis Obeng
Access Control Specialist at Site MetricAccess Control Specialist at Site Metric