Yeonwoo Hong

■ Museum Partnership
Enhanced LG's brand value and presented creative display usage cases in collaboration with world-renowned museums.

1) Guggenheim (2022~, New York)

• As a partner company of LG Guggenheim Art&Technology Initiative, planned and executed YCC (Young Collectors Council) Party using cutting-edge displays such as transparent OLED for 3 years.
• Presented unique photo walls and installations with transparent OLED with a curator and emerging artists, and raised expectations of the partnership.
• Published featured articles in 20+ Korean media, and 10+ overseas art media yearly.
• Achieved 6.7M Impressions/4.3M Views on YT ads.

2) V&A (2022, London)

• Developed a unique exhibition concept with transparent OLED which could see through visitors enjoying K-POP dance, in collaboration with the museum design team.

3) Smithsonian (2021~2022, Washington)

• Conducted endorsement interviews of OLED excellence with an exhibition curator, an artist, and independent film directors.
• Achieved 10.8M Impressions/5.2M Views on YT&IG ads.

■ Gallery Collaboration

• Discovered leading digital art galleries, and drove collaboration to promote the excellence of OLED.

1) ARTECHOUSE (2023, Washington)

• Directly communicated with CEO and Executive creative director, and discussed a multi-year collaboration plan and business opportunities.
• Presented the finest 3D immersive art installation by using see-through transparent OLED characteristics combined with sound and motion sensors.
• 70,000+ visitors for 5 months, including the LG Group Chairman, achieved 5.3M Impressions/3.4M Views on YT&IG ads.

2) Konig galerie (2021, Berlin)

• Increased brand awareness and technology excellence by sponsoring OLED products at Refik Anadol exhibition, a pioneer in the aesthetics of machine intelligence.
• Conducted interviews with the artist and the gallery owner to recognize the excellence of OLED displays as a high-resolution digital canvas.

■ Media Artists Collaboration
- Discovered business insights by supporting media artists' creations and providing exhibition opportunities for media artists.

1) Korean young media artists (2022~2023, Seoul)

• Directed a pop-up exhibition in Seongsu-dong, with 10+ emerging Korean media artists and well-known overseas artists.
• Enhanced exhibition quality by providing OLED products to the artists' studio and technical support from the creation stage so that artists could fully understand the technology and create optimized artworks.
• Contrived digital artwork concepts sourced from the story of employees to increase internal and external interest in art projects, and implemented artist talk events in collaboration with the organizational culture team.
• 4,000+ visitors for 2 weeks, achieved 7.1M Impressions/3.6M views on YT&IG ads.
• Published articles in 20+ Korean media.

2) Refik Anadol (2022, LA)

• Visited the artist's studio in person and built a strong relationship.
• Helped the artist experience the latest display products and support the successful introduction of new artwork during LA Frieze week to the important stakeholders in the art industry.
• Conducted endorsement interviews on the excellence of OLED and published article in 20+ Korean media.

■ Art Institution Collaboration
-Led the first collaboration between LG Display and arts institution, and planned a competition program with RCA Information Experience Design faculties.

1) Royal College of Art (2021~2023, London)

• Introduced benefits of OLED technologies to the students, and provided products to to create a new experience for audiences.
• Fully supported finalists to open the exhibition, and participated as a jury of the contest.
• Conducted interviews of the RCA side, and live-streamed the exhibition opening with RCA's social team.
• Achieved 4.8M impressions/ 2.4M views on YT and IG ads and published articles in 20+ Korean media.

■ Art Fair Collaboration
-Participated as a sponsor of global art fairs to increase brand awareness and technology excellence among art enthusiasts.

1) Frieze (2022, New York/ 2023, Seoul)

• Supported transparent OLED to LG Electronics, an official sponsor of Freize, and helped an artist choose optimized artwork at the sponsor lounge.
• Organized a private party with Korean celebrities and a satellite exhibition aligned with Frieze Seoul.

2) Red dot Miami (2019, Miami)

• Led a 5-month-long consumer experience event with the specially designed mobile truck, and introduced OLED presence to 4,500+ visitors at the art fair.
• Collaborated with an art streaming service platform, elevated OLED value as a digital canvas.
• Conducted endorsement interviews with various art-related people.

• Managed TV Display (LCD, LED, OLED) Sales in Europe, Russia, and Asia (India, Indonesia, Thailand, Vietnam) regions.
• Awards and Recognitions

-2017: Sales and Marketing competition- Best Practice Award
-2016: LG Display Innovation Performance competition- 1st place
-2014: Sales Maximization Contribution Award
-2013: Sales and Marketing competition- 2nd place

-2012: Sales and Marketing competition -1st place