Summary
Overview
Work History
Education
Skills
Timeline
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Yihyun Kwon

Yihyun Kwon

Yongin-si,41

Summary

8 YEARS 5 MONTHS EXPERIENCE STRONG DRIVE ONLINE SALES MANAGEMENT OF B2B, B2C, HOMEPAGE DATA ANALYSIS & REPORT EXPERIENCE VARIOUS ONLINE EVENTS PLANING BUDGET, STOCK

Overview

12
12
years of professional experience

Work History

E-commer Specialist

LVMH P&C
04.2019 - Current
  • Company Overview: Brand: Givenchy
  • Brand launch: As I first member and setting member of Givenchy beauty in the Korea market, I successfully launched all online 10 channels including the homepage. Givenchy aggressively captured market share and rapid growth in the beauty market.
  • Launch & Manage 10 channels. B2B: 8 E-retail(SSG, Lotte.on, Lotte.i, Hmall, the. Hyundai.com, Ak, CJ, Galleria) B2C: 1 M-commerce(Kakao) B2C: 1 E-concessetion(NAVER)
  • Track Givenchy’s Online Sales. - Y2019(online launch year): Joined in April 2023, launched online malls one by one, starting with Kakao. - Y2020 vs LY: GR +93% / Share in TTL Givenchy: 71% - Y2021 vs LY: GR +27% / Share in TTL Givenchy: 73% - Y2022 vs LY: GR +16% / Share in TTL Givenchy: 67% - Y2023 vs LY: GR +18%(Expected)
  • Sales-Drive & Actions. 1) Mobile Live Show: conducted over 23 mobile live shows with affiliated companies. - Highlights : Naver: March 25th 2022/ views: 271,883 / sales: 218,972KKRW(1H) (
  • The first live show on Naver, which recoreded high sales in the luxury cosmetic category.) : Kakao: Jun 15th 2022 / views: 153,125 /sales: 77,772KKRW(1H) : Hmall: Average: 4-9,000K, SSG, Lotte.on: Average 3-4,000K
  • JBP: Sales boosting and secure exposure through JBP with SSG(Sep 22) and LOTTE(March 23).
  • Plan and execute a variety of promotions: - One-day deal: Collaborating with e-retailers to maximize exposures(for free) through negotiation skills, and maximize sales in one day. Track and report sales, and file customer data after the event. (
  • Special one-day events: Lunar New year, Chuseok, V-day, on-off integrated promotions, etc.) - Engraving-Service: Set up an Engraving-machine in WH, and brought the service to the Kakao channel. - Exclusive Sets: Communicate and plan it with HQ, Region and support. Kakao: Mini lips set duo, mini fragrances sets, mini powder set with Naver: Propose an exclusive lip color Sku for pre-launch in Korea market.
  • GWP & AOG: Exclusive Art Of Gifting wrapping box for e-commerce: plan seasonal boxes, ribbons and accessories.
  • Analysis & Report: Sales: Track and report daily, weekly, monthly, and yearly sales trends. Online trends: report ITO by line, and research competitor’s actions. Planning: Budget plan (3 times a year: year budget, revise R1, R2). Stock: Plan orders by regular items, GWP, AOG by channels. Estimation stock qty monthly. Reporting: monthly call (the online actions, results, and next plan with region and HQ)
  • Advertisement: - Manage AD: Naver Brand Search AD, Display AD, Kakao biz-board, E-retail AD, Retailer MD AD, Free-AD(through a negotiation), Tracking AD impact: Sales increasing, CTR, CPC, Compare Target achieve.
  • Brand: Givenchy

Online Marketing Team

BMK
08.2016 - 02.2018
  • Company Overview: Brand: Laura Mercier
  • Online homepage operation and management (PC & Mobile), CRM, internal, external AD with the homepage.
  • 12 online channels : SSG, Lotte.com, Lotte.I, ELL. Lotte, The.hyundai, Hmall, AK, GS, Galleria, kakao, Naver. (
  • Manage all channels)
  • Y2016: 4.2Bilion KRW (only online sales) Achieve: 108% / GR: + 44% vs LY.
  • Y1017: 5.4Bilion KRW (only online sales) Achieve: 106% / GR: + 27% vs LY.
  • Improved in ROI, Net sales and devote it. And achieved recognition for efforts.
  • Brand: Laura Mercier

Online Marketing Team

Able C&C
05.2014 - 06.2016
  • Company Overview: Brand: Missha
  • Management of 9 Online channels: G-market, GS Shop, Hyundai, Emart, Lotte.com, CJ. : Y 2015: achieved 16.5Bilion won (165% vs target) : Y 2016 Jan-May achieved 5.2Bilion won(170% vs target)
  • Improved affiliated online mall commission fee rate: 12% > 8% -9%.
  • Online marketing: online promotion event by stock. Local Gwp, edition, collaboration with Kakao, Naver, etc. Saled at China market through online(
  • China, English version-online page).
  • Analyze online sales.
  • Stock system development: connect ERP system with the inventory management system.
  • Brand: Missha

Clothing Category Team

eBay Korea
05.2013 - 05.2014
  • Company Overview: Auction
  • Managing women’s category sales as MD.
  • Research in Auction women’s category sellers, and competitor’s actions.
  • Control coupons and make the lowest prices on the website.
  • Brought in new sellers to the Auction category and secured new customers.
  • Auction

Education

Bachelor's Degree - Metal Craft Design

Seoul National University of Science and Technology
03.2013

Skills

  • Strong drive online sales
  • Management of B2B, B2C, homepage
  • Data analysis & report
  • Experience various online events
  • Planning budget, stock

Timeline

E-commer Specialist

LVMH P&C
04.2019 - Current

Online Marketing Team

BMK
08.2016 - 02.2018

Online Marketing Team

Able C&C
05.2014 - 06.2016

Clothing Category Team

eBay Korea
05.2013 - 05.2014

Bachelor's Degree - Metal Craft Design

Seoul National University of Science and Technology

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Yihyun Kwon