Yong Eun (Jake) Park

Finance Analyst with an M.S. In accounting and CPA exams passed, specializing in FP&A activities—forecasting, budgeting, performance analytics, and standard reporting. Demonstrated proficiency in Microsoft Excel and Tableau for trend analysis and data visualization. Bilingual in English and Korean, with proven stakeholder collaboration, analytical decision support, and a commitment to continuous improvement.

• USCPA, 05/25
• Google Data Analytics Professional, 06/25

Pi Kappa Phi’s Ability Experience, Volunteer, 03/17, 04/17, Led campus fundraising initiatives supporting individuals with disabilities, engaging students and local businesses to secure sponsorships., Achieved top-tier performance by raising $500+ in a two-day campaign, ensuring all proceeds funded local disability programs.

JSOM Study Abroad Scholarship, University of Texas at Dallas, 07/18

Uber Case Study (Jan 2022 – May 2022)

• Performed consumer/demand and competitive analyses in Excel, identifying high-growth urban segments and benchmarking Uber’s positioning against peers.
• Conducted financial impact assessment of regulatory classification—quantifying fixed-cost increases, fare adjustments, and valuation effects to support forecasting and planning.
• Recommended enhancements to dynamic pricing strategy and safety-focused marketing initiatives to protect brand equity and drive revenue growth.

Financial & Investment Analysis (Aug 2021 – Dec 2021)

• Interpreted DCF, WACC, and ROI model outputs to guide capital budgeting decisions and calculate divisional cost of capital, supporting business-plan recommendations.
• Executed sensitivity and scenario analyses (best/base/worst cases) for lease-vs-buy and equipment investments, quantifying risks and optimizing resource allocation.
• Applied KPI-driven insights to align performance incentives and minimize cost of capital through capital structure evaluations.

Tax Research Project (Aug 2020 – Dec 2020)

• Researched U.S. federal tax law to draft opinions on partnership equity transfers and accuracy-related penalties under IRC §6662, enhancing technical tax knowledge.

Social Media Sentiment Analysis (Jan 2019 – May 2019)

• Built Tableau dashboards comparing positive-to-negative sentiment ratios for U.S. airlines to benchmark brand reputation and produce trend reports.
• Mapped geospatial tweet data to identify regions with highest positive feedback and key drivers of negative sentiment, informing targeted retention strategies.
• Proposed data-driven solutions—loyalty-driven review incentives and enhanced social-media monitoring—to address service issues and support revenue growth.

Financial Statement Analysis (Aug 2018 – Dec 2018)

• Conducted comparative financial analysis of major U.S. airlines using liquidity and profitability ratios, SWOT analysis, and KPI benchmarking to assess financial health.