Yoo Hee hwa

• Planned and executed brand marketing and IMC campaigns for 'Krispy Kreme' Korea.
• Managed SNS channels (Instagram, X), setting monthly KPIs and enhancing customer engagement (310K followers, 80% positive feedback rate).
• Increased lead generation through targeted content creation and social media strategies.
• Designed customer participation-driven strategies to foster brand affinity and drive campaign success.
• Led the IMC campaign 'Election of Sweetness,' achieving high engagement with 950K video views and 400K playlist plays.

• Developed marketing funnel structures during the platform('Cazzle') launch to support early customer acquisition.
• Achieved 144% of sign-up targets through strategic advertising and CRM retargeting initiatives.
• Built and managed real-time dashboards for campaign reporting and performance monitoring.
• Planned and produced brand films (Silver Award, 2024 Korea Digital Advertising Awards) to enhance brand awareness.
• Organized offline promotions and sponsorship-linked events (e.g., 'Sky Run') resulting in over 2,200 new platform signups.

• Developed and localized digital marketing strategies targeting foreign residents in Korea across 17 countries.
• Stabilized digital campaign performance through creative optimization and structured campaign management, enhancing retention rates by 5%p.

• Provided digital marketing consulting for major clients (Class101, Yogiyo, IDUS), designing campaigns to drive customer acquisition and engagement.
• Optimized media mixes (Google, Facebook, Naver, Kakao) and developed bidding and budget automation processes.
• Conducted creative A/B testing to enhance conversion efficiency across customer touchpoints.

• Operated web-based digital marketing campaigns for major clients (Lotte Homeshopping, Hanwha Insurance, KB Insurance, LF Mall).
• Conducted keyword research and implemented data-driven advertising strategies to support client acquisition goals.
• Executed retargeting initiatives to improve funnel conversion rates.

Worked as a Marketing Research Intern at Innocean, supporting a project for Hyundai Motor Company : Luxury Market Research in China for 'Genesis’ Market Expansion Strategy