YOONA KIM

• Role: Orchestrate international market strategies to secure new distribution channels

• Key Responsibilities and Execution:

(1) Directed end-to-end promotional events at major global exhibitions, from booth design, brand messaging and on-site client meetings

(2) Analyzed market trends and competitor activities to deliver strategic insights

(3) Executed rigorous post-event followups to convert high potential leads into active key accounts

• Impact & Outcomes

(1) Successfully secured company’s first ever distribution contract into Peru and Myanmar

(2) Solidified trust and long-term partners with major US brand clients through networking.

• Role: Lead commercial strategy and execute joint business into the North American market with exclusive distributor (Nutraliance)

• Key Responsibilities & Execution:

(1) Manage end-to-end B2B operations (CIF/CIP Incoterms) ensuring compliance with FDA regulations for shipments

(2) Develop B2B marketing collaterals (whitepaper, onepager) to equip partner’s sales teams and drive market penetration

(3) Negotiate yearly pricing structures based on order volumes and updated production margin costs

(4) Host on-site facility audits and fieldtrips for VIP buyers

(5) Promptly resolve product claims or issues, preventing potential loss of valuable clients while maintaining positive relationships with involved parties

• Impact & Outcomes

(1) Drive 215.18% YoY revenue growth in 2024

(2) Achieved 28.26% revenue growth in 2025

(3) Maintained strong momentum with 17.6% QoQ increase in 2026

• Role: Project manager for new product development for new client (Cosway)

• Key Responsibilites and Execution:

(1) Identify new client needs and propose differentiated product concept to clearly distinguish offerings from existing client portfolio (ie. LactoDay)

(2) Managed end-to-end product development pipeline by with contract manufacturers to finalize formulation, packing specifications and pricing while also supervising printing and production audits

(3) Secure supply contract, orchestrated production schedules upon order receipt and executed CIF export logistics

(4) Led online product training sessions for approximately 80 offline retail store operators, maximizing ground-level product advocacy and sell-out velocity

(5) Elevated brand visibility and cemented new partnerships by respresenting Ildong at major local launch event (Cosway Reimagined) and signing an official MOU

• Impact & Outcomes

(1) Established new foundation for recurring revenue and sales generation in the Malaysian market

(2) Accelerated Malaysian market growth by 389.45% in 2025

• Role: Project manager for new market entry and brand development (LactoDay)

• Key Responsibilities and Execution:

(1) Identified whitespace opportunities and proposed product formulations to meet complex regional requirements

(2) Led cross-functional coordination with ODM manufacturers to develop formulation, packing specifications and pricing

(3) Successfully launched 3 new SKUs and represented the brand at launch event (International Wellness Expo 2024) and conducted product presentation for buyers and media KOLs

(4) Negotiated pricing and contract terms, securing favorable agreements for involving parties

• Impact & Outcomes

(1) Secured an initial $160,000 USD contract, marking the company’s first finished-product export to Malaysia

(2) Achieved 892.01% YoY revenue increase for the Malaysian market in 2024

(3) Generated exponential brand growth for

• Role: Project manager for new product development and 'gQlab' brand renewal

• Key Responsibilities and Execution:

(1) Operated in highly agile FMCG environments, capturing client needs to align product launches with TV commercial broadcast schedule

(2) Analyzed product cost margins structures and proposed renewal strategy to execute a profitable portfolio

(3) Coordinated with R&D, quality team and and manufacturing partners to finalize formulations and negotiate competitive pricing

(4) Manage project timeline to ensure all tasks are completed within deadlines

• Impact & Outcomes

(1) Successfully expanded brand lineup and baseline revenue by launching new SKU

(2) Streamlined brand portfolio through formulation renewal for 3 existing SKUs

(3) Significantly improved profit margin for legacy products, driving higher profitability on ongoing re-orders