Yoonhae kwon

Brands Managed: LA MER, AVEDA, DARPHIN, and VMD support for MAC

Store Design:

• Oversaw layout design for new and renovated stores
• Managed fixture retrofits and partial renovation projects
• Planned and implemented door planograms for openings and renovations
• Handled store maintenance and installation budgets
• Successfully completed multiple tasks within set deadlines

Visual Merchandising:

• Created guidelines for each launch program
• Provided design support for POP UP events and brand activations
• Developed a VMD tool tailored to local market conditions

Brands Managed: CLINIQUE, LAB SERIES and VMD support for JO MALONE / TOO FACED, GLAM GLOW, ORIGINS

The responsibilities related to store design and visual merchandising are the same as those listed above

SMC(H&B) Visual Merchandising

• Set up the initial VM guideline for SMC channels (Boots, Chicor, Oliveyoung, Sephora, ETC)
• Installed Too Faced Shop-in-shop in Oliveyoung Gangnam
• Developed local drawer system for Oliveyoung and Sephora Archived SMC design variant and reported to APAC.
• VM Cost Optimization works Import VM props, review quotation, etc
• Developed promotion zone such as outpost and endcap
• Cooperated with APAC vendor to import branded fixtures for Sephora

• Responsible brands: Estee lauder, MAC
• Printed Material Design and inventory management
• Supported DM design based on scheduled content monthly
• Updated and edited promotion images for each store and retailer
• Designed shopping bag and gift box for the holiday season
• Forecasting imported collateral and making orders via IMW
• Managed Inventory planned destruction collateral monthly.

• Distributed monthly VM guidelines for stores
• Designed the acrylic stand and label film to display the main product
• Developed promotional packages, shopping bags, and in-store
• Supported store maintenance and managed monthly budget payment
• Operated Brand event VM works Sales conference, the kick-off meeting.

• Managed Aritaum’s social media
• Analyzed Facebook and blog post contents of Aritaum and rival companies
• Managed the official blog of the nail brand Modi Nail
• Regularly checked page visitation rate, number of Likes, and activity indexes and checked the increase rate of these figures
• Edited the design and uploaded a web page concerning partner company promotions and social contribution activities.
• Managed Online Shopping mall
• Created a list of new products; uploaded pages detailing product information such as product concept, features, and color
• Created design concept sample fitting the contents; produced proposals by communicating with vendors.
• Managed Kakaotalk Channel and Planned Promotions
• Created design concept proposals based on scheduled content monthly
• Refined page design by communicating with a design partner company
• Created channel contents (determined page order; drafted and revised message outline; fixed errors; etc.)

• Managed Dollhouse Fashions’ official Facebook account and administered its channel (sent out information on promotions and new products)
• Created content related to outfit suggestions during special promotions; promoted the brand on Facebook
• Monitored rival companies’ online activity.

• Sketched package design ideas and created samples
• Editorial design of the corporate annual report.