YoonJi Song

WG&S campaign.

• Managed content operations for a global alcoholic beverage brand.
• Created YouTube thumbnails, translated and uploaded English subtitles, monitored content, and supported on-site video shoots.
• Compiled and managed guest lists, and provided support for guest coordination.
• Assisted in the creation of monthly campaign performance reports.

Nexon campaign.

• Planned SNS and digital channel content, and set creative direction.
• Developed content events and creative assets; coordinated guest appearances, managed production schedules, and oversaw content shoots.
• Operated advertising media, planned media strategy, and communicated with media partners to manage timelines.
• Planned advertising creatives, and managed media scheduling.

In charge of global influencer marketing for the AprilSkin brand.

• Discovered global influencers and managed barter-based collaboration contracts.
• Monitored and reported the performance of SNS content channels (TikTok, Instagram).
• Improved influencer, content management, and operational processes.

Mediabrands Korea (Global Brands Media Planning and Operation)

• Sony Pictures Korea supported media planning and OOH (Out-of-Home) advertising strategy, and assisted in managing advertising campaign operations and monthly performance reports.
• Trip.com conducted global media planning for advertising campaigns, assisted in ATL (Above The Line) strategies such as PPL (Product Placement), managed advertising media operations and performance, and coordinated directly with overseas advertisers for campaign execution.
• Exxon Mobil supported media planning and advertising operations, created monthly performance and placement reports, and prepared weekly performance and placement reports.
• Preed Life supported media planning and advertising operations, created monthly performance and placement reports, and prepared weekly performance and placement reports.