• Developing global PR strategies and agendas for raising Korea's top science and technology university's global reputation and its president identity PI
• Writing English university news release and science news releases on institutional and research innovations, and disseminating them to global media outlets (https://kaist.ac.kr/en)
• Writing more than 500 English speeches and contributed articles for the university president
(https://www.timeshighereducation.com/campus/educational-metaversecoming) (https://www.globalasia.org/v14no1/cover/redrawing-koreasindustrial-map_sung-chul-shin)
• Developing English PR materials and facilitating English publication
(https://kaist.ac.kr/en/html/kaist/012102.html)
• Published 'KAIST at a Glimpse,' KAIST English PR Brochure in 2018
• Served as the Secretariat for the KAIST International Presidential Forum
(https://forum.kaist.ac.kr) from 2011 to 2016
• Enhanced overall readability by thoroughly proofreading and editing documents for grammar, punctuation, and style