Youngmo Brian Yoon
BD & Marketing Manager
Seoul
Summary
Versatile marketing and business development professional with deep experience across Korea’s Web3 and blockchain landscape. At Xangle, led high-impact GTM initiatives including hosting Polygon Foundation’s private brunch during Korea Blockchain Week, facilitating direct engagement between the foundation’s C-level executives and top Korean KOLs. Additionally organized Crypto Bazaar 2025, an official side event that attracted over 1,000 retail participants, creating a hands-on environment for global projects to showcase their products and connect with the local community.
Previously at dKargo, managed partnership development and social media strategy to strengthen brand presence in the Web3 logistics sector. Combining Web2-level event execution and Web3-native marketing expertise, I specialize in bridging global partners, communities, and media to deliver integrated campaigns that drive real impact in fast-moving markets.
Overview
6
6
years of professional experience
Work History
Business Development Manager
Xangle
08.2025 - Current
- Developed and executed integrated GTM marketing initiatives for global blockchain clients, including research distribution, community campaigns, and localized offline activations.
- Planned and coordinated airdrop campaigns leveraging the Xangle Portal airdrop platform, managing campaign design, reward logic, and user acquisition flow with partner projects.
- Supported client research distribution by liaising with editorial and media partners, ensuring timely delivery and visibility of market insights across major crypto communities.
- Organized and operated domestic offline meetups, including Crypto Bazaar 2025(KBW2025 Side event), to enhance client exposure and strengthen user engagement in the Korean market.
- Expanded client portfolio through proactive outreach on Telegram, X (Twitter), email, and in-person networking, securing long-term partnerships with blockchain projects entering Korea.
- Collaborated cross-functionally with marketing and operations teams to align client objectives with Xangle’s GTM strategy and deliver measurable business results.
Ambassador
Arbitrum
03.2025 - Current
- Built relationships with the community, fostering collaboration and understanding between the organization and the community.
- Generated content related to Arbitrum's milestone and its ecosystem.
Marketing Manager
DKargo
08.2024 - 08.2025
- Secured strategic partnerships with Arbitrum (L3 tech support), Biconomy (account abstraction via MEE), Gelato (RaaS integration), and Dmail (joint testnet marketing with Galxe).
- Led content strategy and creation for official blogs (Naver, Medium), and social channels, using a playful 'intern' voice to boost engagement.
- Orchestrated the Genesis Kargo NFT campaign, achieving over 60,000 mints in one month, 10,000 new X followers, and more than 30,000 reposts.
- Developed a PR strategy based on market trends, producing press releases featured in top crypto and business media (Coinness, Decenter, TokenPost).
- Revitalized inactive community channels (X, Telegram) by repositioning content with Ghibli-style art, memes, and starter packs, driving organic engagement and VOC-based improvements.
Marketing Manager
Seoul Labs
01.2024 - 07.2024
- Managed Key Opinion Leaders (KOLs) and planned/executed marketing campaigns.
- Planned and managed content for company's social media and community channels.
- Developed promotions to activate the community.
- Designed and conducted in-house promotions and marketing campaigns.
Marketing Manager
Social Infra Tech
03.2021 - 07.2023
- Spearheaded go-to-market campaigns, launching branded characters and NFT projects that sold 1,000 pieces in 10 minutes and ranked in the top 5 on KuSwap.
- Directed media outreach and PR, crafting SEO-optimized press releases featured in major economic outlets, driving visibility and investor engagement.
- Managed digital marketing across X, Naver Blog, Medium, and Telegram, scaling channels from zero to over 30K followers, and building active Web3 communities.
- Orchestrated influencer partnerships and outsourced community operations to amplify reach and content-driven growth.
Marketing Assistant
The Within
02.2020 - 02.2021
- Managed the 1st SNU Bio-Day as PM, planning the event website, securing speakers, and driving promotions, achieving over 500 attendees versus a target of 300.
- Operated and coordinated multiple international medical conferences, including the Seoul Kim’s Eye Hospital Online Symposium, the KSSCR Annual Meeting, and the KAPARD-APAPARI Joint Congress, overseeing logistics, global communication, and program execution.
Intern
CompanyB
07.2019 - 10.2019
- Drafted business proposals and secured deals through the 2019 NEXEED Accelerating Program, and served as a consultant for the Korea Credit Guarantee Fund.
- Planned and operated startup education programs, including accelerator initiatives, to support early-stage growth.
Education
Bachelor of Science - Entrepreneurship
Saint Louis University
Philippines03-2014
Skills
- Social media management
- Social media marketing
- Public and media relations
- Marketing initiative planning
- Partnership development
Timeline
Business Development Manager
Xangle
08.2025 - Current
Ambassador
Arbitrum
03.2025 - Current
Marketing Manager
DKargo
08.2024 - 08.2025
Marketing Manager
Seoul Labs
01.2024 - 07.2024
Marketing Manager
Social Infra Tech
03.2021 - 07.2023
Marketing Assistant
The Within
02.2020 - 02.2021
Intern
CompanyB
07.2019 - 10.2019
Bachelor of Science - Entrepreneurship
Saint Louis University