YOUNG YOUN KIM

Work Experience
• Lancôme: Feb 2018 – Dec 2018
• La Prairie: Apr 2018 – Apr 2020
• Chanel Beauty: Feb 2019 – Dec 2019
• Clé de Peau Beauté: Feb 2019 – Dec 2022
• Dior Beauty: Mar 2020 – Jul 2024
• Currently working as Team Leader of the Power Influencer Team

Additionally, I have managed multiple one-off project campaigns for domestic and international fashion & beauty brands. Currently, I oversee all brand operations while leading the Power Influencer Team.

Projects Managed
• Executed online and offline marketing for each brand.
• Managed over 300 projects annually.
• Contacted and handled at least 200 celebrities, YouTubers, and influencers per month.

Responsibilities
• Proposed annual and monthly campaign plans and budget strategies for each brand
• Executed seeding and sponsorship initiatives with celebrities, YouTubers, and power influencers
• Identified and pitched new influencers
• Negotiated contracts and managed relationships with celebrities and top-tier influencers
• Planned and managed social media content
• Developed product materials, concepts, and guidelines
• Planned and coordinated offline events
• Analyzed brand EMV and influencer performance data to provide strategic recommendations
• Conducted competitor analyses and prepared detailed reports
• Communicated insights and recommendations for improvement to brands based on performance reporting and analysis
• Analyzed key performance metrics through the management of brand and company platforms

Results
• Successfully transitioned engagements from project-based to retainer-based brand partnerships
• Achieved high-quality content postings and secured additional media coverage
• Exceeded average KPIs by 150% through strategic campaign management
• Secured top rankings and prime placement on major portal sites, enhancing search visibility
• Met campaign revenue targets while recording peak search volumes and click-through rates
• Ranked first in annual EMV compared to competing brands over recent years

• Assisted guests with seating and provided exceptional customer service at Seoul Arts Center.
• Ensured a smooth theater experience by managing audience flow and enforcing venue policies.
• Provided assistance to VIP guests and handled customer inquiries professionally.