You Won Kang

Possessing a diverse skill set, including research ability and strategic thinking, gained through working on various projects.

Outstanding performance intern, contributing to driving team success by conducting global research and analyzing data with meaningful insight.

Deepening understanding of overseas expansion, offshore wind power and finance industry by working as a intern.

Developing global talent through experiences such as foreign language high school, English Model United Nations (MUN) and exchange programs.

Acquired foreign language skills, including proficiency in English, Spanish, Chinese, and Italian.

Ewha-Citi Global Finance Academy

Sep 2024 ~ Dec 2024

Member

• Completed Global Finance Academy with Citi Bank Korea and Citi Group Global Market Securities
• Gained comprehensive finance knowledge in risk management, corporate finance, investment banking etc.

Business Strategy Club, DECK

Mar 2023 ~ Jan 2024

President

• Participated in four Industry-Academy Collaboration Projects with KB Kookmin Bank/Ace Bed/ Seoul Milk etc.
• Conducted industry/company/competitor/consumer analysis
• Conducted survey with over 400 target consumers and In-Depth-Interview to analyze the user needs and painpoints
• Created 14 proposals, contacted more than 500 companies and organized meeting with companies
• Developed research ability and strategic thinking by repeating 'Research-Logic Structure Design-Strategy Ideation' process

Lotte Innovative, HEYNANA Supporters

Apr 2022 ~ Jun 2022

Supporter

• Planned new pet business services and proposed IMC marketing strategies
• Conducted online/offline market and consumer research
• Developed service concepts and strategies by following the process of 'Hypothesis Formation-Consumer Research-Hypothesis Testing'
• Defined target audience, business model and UX/UI design

Film Production Club, ON THE FLOOR

Apr 2021 ~ Jan 2022

Member

• Produced 4 short films and experienced Pre-production, Production and Post-production process
• Organized a film festival, conducted crowdfunding and sold self-designed merchandises

International Exchange Student Club, EWHA PEACE BUDDY

Sep 2020 ~ Jan 2022

Member

• Engaged in mentoring and cultural exchange with international students, fostering cross-cultural communication and learning

Seoul Milk Project

24/11/2023

Grand Prize

• Proposed new product strategies for new greek yogurt product of Seoul Milk

Communication&Culture Project

22/11/2023

Grand Prize

• Proposed category & distribution channel expansion strategies and fandom marketing strategies to help Slim9 grow into 100 billion brand

KB Kookmin Bank Project

31/05/2023

Excellence Prize

• Proposed collaboration strategies to attract MZ customers in 20s and 30s to KB Star Banking application

Ace Bed Project

23/05/2023

Excellence Prize

• Proposed sales promotion strategies to enhance the brand awareness of Norway premium recliner brand ‘Stressless’

Exchange Student

Aug 2022 ~ Jan 2023

Universita Cattolica del Sacro Cuore, Milan, Italy

Language Program

Dec 2012 ~ Feb 2013

SMI international School & Language Institute, Philippines

Certified Foreign Exchange Specialist (CFES) Ⅱ