Yujin Lee
Seoul
Summary
Data and results-driven marketing professional with 2.5 years of experience and a passion for growing Korean brands in a global scale across diverse markets. Skilled in managing influencer marketing campaigns to boost brand awareness and sales conversions, with a strong focus on strategic planning.
Overview
3
3
years of professional experience
Work History
Global Marketing Assistant
Asia Master Trade (AXIS-Y) Korean Skincare
05.2023 - Current
- Collaborated with 1,500+ influencers, generating 40M+ views on Instagram and TikTok, achieving a KPI average CPM of $2 USD to increase brand awareness.
- Sold 150,000 units of the Vegan Eye Serum during pre-launch, positioning it as the brand's second best-selling product through strategic influencer marketing campaigns.
- Achieved a 620% increase in web traffic within one month across global markets, driving significant brand visibility.
- Managed a team of freelancers to increase influencer outreach efforts by 100% enhancing brand exposure and engagement.
- Assisted with the expansion into 700 Watsons stores in South East Asia, increasing the brand's offline presence.
- Organized international trade shows to network with B2B partners, resulting in the successful launch of the global. Amazon store.
Marketing Analyst
Konstellation (Vega-X) Blockchain
02.2022 - 12.2022
- Achieved $2 million USD in average monthly trading volume after successfully listing the company's native token on MEXC, a leading centralized exchange with over 6 million users.
- Managed PR agencies that published press releases and articles, generating 10 million+ readers across top financial news outlets about new token listings and product launches.
- Grew Medium followers by 105% through sending over 10,000 mass emails via Mailchimp.
- Increased Twitter (now X) followers by 40% through targeted giveaway campaigns, enhancing brand engagement and visibility.
- Hosted AMAs (Ask Me Anything) on Discord and Telegram, attracting 20,000+ participants to raise awareness of the native token and its product launch.
Kreaon Marketing Agency
Marketing Intern
11.2021 - 02.2022
- Managed clients' social media channels for the agency across Instagram, Facebook, and Twitter (X), posting daily K-pop content tailored for a global audience.
- Created engaging content centered around Korean artists' live performances at K-pop festivals.
- Conducted cold calls and cold emails to music festivals to secure performance opportunities for the agency's roster of artists.
Education
Bachelor of Arts - English Literature & Business Administration
Sogang University
Seoul, South Korea02.2022
Languages
English
Native language
Timeline
Global Marketing Assistant
Asia Master Trade (AXIS-Y) Korean Skincare
05.2023 - Current
Marketing Analyst
Konstellation (Vega-X) Blockchain
02.2022 - 12.2022
Kreaon Marketing Agency
Marketing Intern
11.2021 - 02.2022
Bachelor of Arts - English Literature & Business Administration
Sogang University
Similar Profiles
Christian MaderaChristian Madera
Taekwondo Instructor at Master Lee Korean TKDTaekwondo Instructor at Master Lee Korean TKD
Eun Kyung ParkEun Kyung Park
Kitchen at Master Kim's Korean BBQKitchen at Master Kim's Korean BBQ
Christopher GulliverChristopher Gulliver
Meat Slicer at Master Kim's Korean BBQMeat Slicer at Master Kim's Korean BBQ