Yukyung Cho

[Professional communicator]
I like communication and communicate well. When I was in college, I worked as a representative public relations model for the school and experienced collaboration between the internal communication department and the advertising team. Rather than simply staying in a given role, I experienced more three-dimensional communication by directly proposing and leading the implementation of strategies that could effectively convey the strengths of the school.
In particular, in the process of producing promotional videos, we worked with the advertising team and the communication team to coordinate messages and plan production in 5 to 10 seconds. As a result, the content produced by our team was evaluated as the highest satisfaction promotional material in the last five years, and it was able to produce practical results.

[impressive collaboration experience]

-Strategy that reflects global perspective-

Last year, I went to Berkeley as an exchange student. I took classes with students of various nationalities, and I was the only Korean. In particular, the media marketing class prepared a group presentation under the theme of 'How to increase the economic value of the Longsham bag brand', but the direction of marketing strategy was mixed due to the difference in cultural background of the group members.
To solve this problem, I prepared a sketchbook that can visually organize each important element, subdivided ideas, and shared them so that all team members could understand them easily. As a result, after the presentation, the professor gave a high evaluation, saying, "This team took an interesting and creative approach by reflecting different perspectives well," and received an A grade.
Through this experience, I learned how to reflect multicultural perspectives. By collaborating with people from various cultural backgrounds, I learned how to overcome disagreements and achieve common goals.
As the only Korean among people of various cultures, I believe it is my great competence to achieve one goal. I think the way in which the team achieved the common goal 'differently' from others will be displayed as a strength in the Netflix team.