Yuna Jeong

Growth-minded and ambitious marketing student with a strong focus on branding, product management, and cross-cultural communication. Recognized for initiative, problem-solving, and the ability to thrive in fast-paced customer service, and marketing environments. Eager to apply my skills and continue stepping out of my comfort zone through a co-op opportunity that contributes to innovative teams.

UBC Mugshare | Vancouver, BC

Marketing Coordinator
01/2025 - Present

• Designed and published a promotional poster for Mugshare’s official Instagram, supporting advertising and outreach for sustainable event programs at UBC
• Coordinated marketing efforts to promote reusable cup systems, helping raise awareness of waste reduction initiatives
• Contributed to social media and public relations strategies to increase engagement and participation in green programs

UBC Sauder School of Business | Vancouver, BC

Retail Marketing Content Contest (CUS Fashion & Retail x RAON Agency Workshop)
01/2025 - 02/2025

• Ranked second in engagement among all participants by creating a trend-sensitive reel using viral formats, captions, and hashtags to highlight Shortlisted's clothing line for petite women
• Achieved 4,545 views and approximately 200 total engagements over one week by applying visual storytelling and a clear branding strategy to promote a sustainable clothing line in a competitive, team-based setting

UBC Sauder School of Business | Vancouver, BC

Stanley Quencher Cup Consumer Self-Concept Ad Experiment
01/2025 - 04/2025

• Designed and conducted an experiment analyzing how functional vs aspirational advertising influences purchase intention depending on consumers’ actual and ideal self-concept alignment
• Developed and distributed a Qualtrics survey (n=100) and performed statistical analysis to identify patterns in advertising effectiveness
• Presented insights and actionable recommendations for segment-specific ad strategies to enhance Stanley's brand positioning

Alexander College | Burnaby, BC

President of Business Club
04/2023 - 04/2024

• Increased club membership by 50% by developing an operational plan that outlined weekly activities, fostering collaboration, and recruiting eight freshmen
• Achieved a 95% transfer success rate to business schools among active members by enhancing engagement through resource-sharing sessions and mock interviews

Vancouver International Film Festival | Vancouver, BC

Marketing Associate
09/2023 - 10/2023

• Generated a 20% increase in brand awareness by coordinating promotional events and marketing campaigns, ensuring consistent messaging across all channels for key screenings
• Boosted attendee engagement by 15% through actively engaging with festival-goers to identify their interests, recommending films, and distributing vouchers to promote specific screening