Yuri Cho
Associate Marketing Creative Manager
Seocho 1146-11, Seoul
Summary
Seasoned creative strategist with a proven track record of developing impactful marketing campaigns and content for entertainment and luxury brands. Known for a collaborative, results-driven approach and agility in navigating evolving market dynamics. Specializes in multi-channel brand strategy, digital marketing, and market research tailored to APAC audiences. Proficient in leading creation of static, OOH, and digital content assets that resonate culturally across diverse platforms. Skilled at crafting compelling creative briefs, managing cross-functional teams, and overseeing complex projects from start to finish. Bilingual in English and Korean, with a sharp creative vision and a history of boosting audience engagement through locally relevant storytelling.
Overview
15
15
years of professional experience
Work History
Motion Planning Manager
d'strict
01.2023 - Current
- Developed creative strategies for media art campaigns (e.g., Dior, Breguet) and public digital installations (Outernet London, Coex K-POP Square), producing static assets for international stakeholders to enhance brand visibility.
- Crafted creative briefs and presentations for diverse stakeholders, ensuring alignment with APAC market trends and delivering locally relevant, impactful campaigns.
- Led production and logistics for static gift merchandise for ‘Flow’ at CGV XScreen, overseeing 1,000+ units and driving a 25% increase in audience engagement.
- Collaborated cross-functionally with internal and external teams to streamline project planning and execution while maintaining alignment with creative objectives.
- Developed actionable plans from broad strategic guidance, translating high-level direction into detailed, executable workflows.
- Applied strong analytical and problem-solving skills to navigate complex challenges and develop effective, scalable solutions under tight deadlines.
Manager
Motion Park
07.2022 - 12.2022
- Designed static UX/UI layouts for an e-learning platform using Adobe Creative Cloud, improving user engagement by 15% through intuitive, visually appealing interfaces.
- Collaborated closely with content teams to ensure static designs aligned with brand goals and messaging, consistently delivering high-quality work within tight deadlines.
- Optimized design workflows, streamlining processes and reducing overall project turnaround time by 10%.
- Enhanced customer satisfaction by addressing disputes promptly, maintaining clear communication, and ensuring the delivery of high-quality services that met or exceeded client expectations.
Founder
Yuri Jewelry
07.2018 - 08.2020
- Created trend-driven marketing campaigns for luxury jewelry collections, achieving a 30% increase in sales through engaging Instagram static visuals and targeted digital promotions.
- Planned and managed comprehensive marketing activities for PR initiatives, enhancing brand exposure across key media and influencer channels.
- Developed and maintained the brand’s online presence, overseeing website management and social media accounts to optimize digital customer engagement.
- Directed static asset production, coordinating with vendors to ensure premium quality control and timely delivery of marketing materials and product assets.
- Collaborated with stylists and media professionals to develop persuasive PR content, strengthening brand storytelling and expanding market visibility.
- Managed daily operations of the flagship store located on Rodeo Apgujeong Street in Seoul, overseeing retail management, customer relations, and in-store marketing initiatives.
Production Merchaniser
H&M
10.2014 - 11.2016
- Managed end-to-end production of jewelry merchandise, with pre-sourced materials contributing to multiple best-sellers and driving notable sales growth.
- Performed trend analysis and seasonal buying for APAC markets, delivering actionable insights that shaped creative strategies and product selection for static campaigns.
- Planned production capacity across 9 vendors in China, ensuring efficient workflow distribution, optimized lead times, and cost-effective output.
- Led daily communications with vendors, overseeing production progress, price negotiations, and quality assurance to uphold brand standards.
- Handled invoicing, shipment tracking, and on-time delivery checks for global distribution, ensuring seamless and timely merchandise availability.
Merchandiser
Catherine Stein Designs
06.2010 - 11.2013
- Curated trend-driven jewelry campaigns for major retailers including Bloomingdale’s, Lord & Taylor, and Macy’s, enhancing brand appeal and supporting sell-through performance.
- Led seasonal planning, including OTB (Open-to-Buy) budgets, SKU plans, and markup revenue projections, ensuring alignment with market demands and profitability targets.
- Prepared and analyzed weekly and monthly sales reports, collaborating with internal teams to optimize inventory management and merchandising strategies.
- Planned and executed marketing activities to strengthen brand visibility and drive sales growth across multiple retail channels.
- Selected merchandise assortments for key buyers to meet special requests and market-specific demands, ensuring alignment with brand positioning and sales objectives.
Education
Bachelors degree - International Trading And Marketing
Fashion Institute of Technology
New York City 08.2005 - 06.2009
Associate of Arts - Jewelry Design
Fashion Institute of Technology
New York City 04.2001 -
Skills
Creative Campaign Development
Creative Brief & Content Planning
Marketing Production Management
Trend Analysis & Seasonal Planning
Vendor & Stakeholder Coordination
Multitasking & Deadline Management
Timeline
Motion Planning Manager
d'strict
01.2023 - Current
Manager
Motion Park
07.2022 - 12.2022
Founder
Yuri Jewelry
07.2018 - 08.2020
Production Merchaniser
H&M
10.2014 - 11.2016
Merchandiser
Catherine Stein Designs
06.2010 - 11.2013
Bachelors degree - International Trading And Marketing
Fashion Institute of Technology
08.2005 - 06.2009
Associate of Arts - Jewelry Design
Fashion Institute of Technology
04.2001 -
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