HYUN SEOK LEE
Seoul
Summary
With extensive experience in selling various IT SaaS products across diverse environments and generating customer demand through multiple campaigns and events, I am eager to leverage my expertise to drive customer demand at AWS, the leader in the growing cloud business
Overview
6
6
years of professional experience
Work History
Part Leader, Business Development
CLASSUM (Ed-Tech SaaS service platform)
2024.05 - Current
- Conducted meetings with premium consulting academies and lecture sales companies to develop new markets
- Built and led the Business Development part
- Executed outbound email campaigns and cold calls targeting 150 entrance exam consulting academies in the Seoul metropolitan area, achieving a 20% meeting conversion rate
- Surpassed the quarterly ARR target, achieving 105% of the goal for the team.
Account Executive / Business Development
CLASSUM (Ed-Tech SaaS service platform)
2023.02 - 2024.04
- Conducted outbound cold calls to education offices for online schools and Digital Leading Schools, achieving a 60% meeting conversion rate
- Organized webinars for teachers and educational staff, resulting in 750 registrations and 100 MQLs
- Operated the Ed-tech Korea booth, successfully acquiring over 30 SQLs
- Managed regional education office matching day events, averaging 20 SQLs per event with a deal conversion rate of 30%, and successfully closed deals with approximately 40 schools.
Outbound Account Executive
Channel Co., Ltd. (Integrated CS and CRM SaaS service)
2022.03 - 2022.08
- Deal-Closing 6↑ accounts per month through business meetings
- Consulting with E-commerce clients in various fields, including Fashion, Health Functional foods, and Household goods
- Get Leads, through 5↑ calls and mail per day, 3↑ Casual Tea-Time per week (25% lead conversion)
- Conducted on-boarding training and consulting to help new customers adapt to the solution through weekly check-up meeting for three months after the solution is introduced (1%↓ Cancellation rate within 3months)
- Increased purchase conversion rate through campaign setting by identifying the Pain-point of the CRM marketing strategy proposal of the account
- After setting up the campaign, Purchase conversion 18%↑, Membership conversion 20%↑, Repurchase rate 45%↑.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Sales & Operation Planning
Brand X Fitness Co., Ltd. (O2O IT platform)
2021.11 - 2022.03
- Achieved 500↑ sports facility pre-registration for Kookmin PT
- Improved the process of analyzing information input data for the entry center and identifying the status (Information entry rate increased from 12% to 45% process improvement).
Strategic Business Team Leader and Co-founder
ILATI Co., Ltd (Operation of SI outsourcing development services)
2018.05 - 2021.10
- Achieved KRW 800 million in solution-based app development framework sales (2019)
- Oversaw casual board-game solution sales
- Set up sales action plan: created 50 leads
- Presented software demo to prospective clients: acquired 20 MQLs through field sales
- Devised proactive nurturing strategies: secured 15 SQLs (30% conversion rate).
Education
Bachelor's in English Language & Literature -
INHA University
02.2020
Skills
- Language: Korean (Native), English (Advanced)
- Tools: Salesforce, Pipedrive, Hubspot, Microsoft office, Google Office, Notion, Slack
- SaaS Sales
- Account Management
- Consultative Selling
- Pipeline Management
Extracurricular Activities
Life Plus (Hanwha Financial group) Ambassador 09/2018 to 01/2019
Leader, 3rd Music Team
Generated and circulated monthly missions for team members.
Participated in numerous promotional corporate events as on-site event staff.
Working holiday, Melbourne, Australia 07/2017 to 04/2018
Front of house position at a local fine dining restaurant.
Initially joined the team as a busser but was promoted to server.
- Capacity of 300 seats, visited by 400↑ guests daily
Timeline
Part Leader, Business Development
CLASSUM (Ed-Tech SaaS service platform)
2024.05 - Current
Account Executive / Business Development
CLASSUM (Ed-Tech SaaS service platform)
2023.02 - 2024.04
Outbound Account Executive
Channel Co., Ltd. (Integrated CS and CRM SaaS service)
2022.03 - 2022.08
Sales & Operation Planning
Brand X Fitness Co., Ltd. (O2O IT platform)
2021.11 - 2022.03
Strategic Business Team Leader and Co-founder
ILATI Co., Ltd (Operation of SI outsourcing development services)
2018.05 - 2021.10
Bachelor's in English Language & Literature -
INHA University
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