Minsoo Yuk

Partnership and Operation Manager

• Managed the supply-side platform (SSP) operations, contributing to the company's strategic goals.
• Oversaw communication and operational issues with international DSP and SSP partners. Directing and managing DSP, SSP oRTB and Server 2 Server integration.
• Consistently monitored industry trends and competitor activity to identify new partnership opportunities and maintain competitive advantage.
• Strengthened partnerships by identifying and addressing client needs, ensuring alignment with company objectives.
• Analyzed partner performance data to identify trends and opportunities for improvement, driving consistent growth in partnership value.
• Negotiated favorable contract terms with partners, securing advantageous agreements.
• Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
• Managed IVT for publishers and made recommendation to reduce it

Product Manager

• Conceptualized and launched a Ad Exchange platform
• Developed product documentation to communicate features and products to dev teams (OMSDK, Pixalate, Geoedge)
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Analyzed metrics to measure product and business performance.
• Improved product functionality for better operational efficiency, especially, reduced traffic costs through feature improvements (Traffic throttling)

Partnership and Operation management

• Oversaw communication and operational issues with international DSP and SSP partners.
• Consistently monitored industry trends and competitor activity to identify new partnership opportunities and maintain competitive advantage.
• Directed KR/US GEO demands and managed IAB oRTB integration.
• Conducted research on programmatic advertising partners and identified new business opportunities.
• Analyzed traffic efficiency and executed blacklisting of inefficient traffic.
• Published programmatic advertising-related blog posts for awareness.
• Created dashboards using PowerBI, reducing resource requirements for report generation.

Social Media Manager & Performance Marketer

• Ran advertising campaigns and tracked their success across 11 games using Google AdWords and Facebook.
• Optimized YouTube search using SEO tools to increase views and interactions.
• Analyzed website traffic using Google Analytics.
• Planned and executed social media promotions on Facebook, Instagram, YouTube, and Weibo.

Partnership Manager

• Engaged with app publishers to advocate for integration of GameDuck API, thereby strengthening strategic partnerships and enhancing synergy between GameDuck platform and its publishing partners.

Global Community Manager

• Managed social media channels effectively for improved brand visibility and increased audience interaction.
• Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
• Grew GameDuckGlobal Facebook page from 900 to 6,100 followers and Instagram account from 200 to 943 followers organically.
• Managed customer interactions and resolved grievances, leading to improved products and services.
• Translated messages and collaborated with native speakers to ensure accurate and consistent translations.