Microsoft Offices
Sun Hwangbo
Global Corporate Communications Manager
Seoul
Summary
Dedicated and results-driven Public Relations Professional with 10 years of experience in planning and executing effective publicity campaigns and communication strategies. Proven ability to advise executives on public relations implications, prepare compelling press releases, and organize impactful events. Strong communications skills based on understanding of the industry, global experience and deep understanding of other cultures.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Corporate Communications Team Manager
LINE NEXT Inc.
Global Corporate Communications Team Manager
LINE Plus Corporation
Seoul
04.2018 - Current
- Planned corporate communications strategies and developed global event branding to build corporate reputation
- Analyzed media coverages through monitoring reports and executed brand survey to plan successful communication strategies through key findings of public opinion
- Increased brand awareness through development and implementation of successful public relations campaigns for LINE’s global services including messenger service, fintech services, blockchain/crypto and NFT/web3, games and much more
- Managed corporate newsroom including writing engaging press releases, announcements and developing creative contents on social media including Facebook, Twitter, YouTube, Discord and LinkedIn
- Built and maintained relationships with key media journalists to increase coverage and amplify the effective media strategies
- Organized corporate events, conferences and online seminars to effectively create brand awareness to public and media
- Conducted media interviews and media training for company executives and business leaders.
- Devised communication plan and issue management for the major merger between Yahoo Japan and LINE Corporation, in response to challenging situations for diverse global services.
- Executed internal corporate communications including orientation to newcomers, corporate communication policy updates and newsletters
- Coordinated and collaborated with diverse global offices located in Japan, Taiwan, Thailand and Indonesia and communicating with agencies in US, UK, Singapore and Hong Kong
- Pitched for and listed as one of Forbes Blockchain 50 2022 and Forbes Blockchain 50 2023 as LINE blockchain.
Public Relations Account Manager
Synergy Hill+Knowlton Strategies
Seoul
02.2014 - 12.2017
- Planned and executed comprehensive publicity campaigns, resulting in a significant increase in brand visibility and positive media coverage.
- Provided strategic counsel to executives on the public relations implications of corporate policies, ensuring a positive public image.
- Strategic consultation for crisis and issue management to protect the brand reputation and maintain good stakeholder relations
- Oversaw the creation and distribution of news and press releases, maintaining consistent and compelling messaging in line with the organization's objectives.
- Coordinated and managed high-profile events, seminars, and social functions, effectively promoting goodwill and fostering positive public perception.
- Represented the organization in key media interactions and arranged executive interviews, fostering positive relationships and ensuring accurate representation of the company's objectives.
- Attended various business and social functions to promote the organization and build strong relationships within the community.
- Executed influencer marketing in producing creative contents to engage in customers and users through social media channel management
- Directed creating images, videos and other illustrative materials, ensuring the consistent and high-quality representation of the organization's brand.
- Built diverse and consistent sales portfolio in the areas of Markreting communications, corporate & brand PR and crisis issue management
- Client experiences include UFC, Heineken, Kia Motors, Air Liquide Korea, SSCL, Anbang Insurance, AXA Direct, Samsung Fire Insurance, online hotel reservation site, and a Korean conglomerate
- Awarded with Black Dragon for UFC Digital PR in 2017 PMAA Dragons of Asia Awards.
Admin/Sales Intern
Korail (Korea Railroad)
Seoul
06.2013 - 11.2013
- Devised ideas for marketing and sales strategies, new travel packages and railway system
- Worked on-site, giving support to the customers at the Seoul Station.
- Participated in sales meetings and presentations to gain knowledge and insight.
- Designed sales presentations and materials incorporating unique selling points and provided key messages.
- Executed marketing plans to support new product launches and promotions.
Marketing Team Intern
American Chamber of Commerce in Korea (AMCHAM)
Seoul
03.2011 - 06.2011
- Coordinated and organized 12 AMCHAM membership events and develop marketing strategies to promote AMCHAM (General Members Meeting with H.E Hilary Clinton, 2011 AMCHAM Human Resources Workshop, etc
- On-site event management, promoting the event and raising sponsorship from member companies.
- Generated members directory for management for memberships
- Assisted in creating written, video and image content for marketing channels.
- Measured and reported results of marketing initiatives.
- Managed contacting members regarding upcoming events and increased their participation in events
- Negotiated prices, terms of sponsorships for events
Education
Division of International Studies -
Hanyang University
Seoul, Republic of KoreaInstitute of Continuing & TESOL Education (ICTE)-UQ - undefined
The University of Queensland
Brisbane, QLDSkills
Strategic planning and Communication Management
Excellent Communication
Event Management and Branding
Writing and editing materials for publicity
Accomplishments
- Pitched for and listed as one of Forbes Blockchain 50 2022 and Forbes Blockchain 50 2023 as LINE blockchain
- Awarded with Black Dragon for UFC Digital PR in 2017 PMAA Dragons of Asia Awards
- Awarded with 'WOW Project Awards' for successful publicity campaigns for Hybrid work culture for LINE
Software
VEGAS PRO
Timeline
Global Corporate Communications Team Manager
LINE Plus Corporation
04.2018 - Current
Public Relations Account Manager
Synergy Hill+Knowlton Strategies
02.2014 - 12.2017
Admin/Sales Intern
Korail (Korea Railroad)
06.2013 - 11.2013
Marketing Team Intern
American Chamber of Commerce in Korea (AMCHAM)
03.2011 - 06.2011
Corporate Communications Team Manager
LINE NEXT Inc.
Division of International Studies -
Hanyang University
Institute of Continuing & TESOL Education (ICTE)-UQ - undefined
The University of Queensland